Instagram is one of the most effective social media channel to growth and find new business.

The problem a lot of people have though, is that it is very time intensive and it can be very expensive constantly planning, worrying and producing your own content.

For that reason, let’s look at a recent client’s case study. Where we were receiving 4 MILLION organic views in a 30 day period, without having any original content! Our client was an online sailing school, who wanted to test the viability of their concept.

The first thing to know about reposting other people’s content is to always obtain permission before you do so. If you do not, the author can report you and your post will be removed. If you become a repeat offender, your account can even be blocked – so ALWAYS OBTAIN PERMISSION.

To obtain permission, just send them a DM, saying “Hi I love your post. Do you mind if I share it and I’ll give you full credit?”. We found that around 9 in 10 people will say Yes.

Once you have permission it’s time to share it. There are plenty of free online tools to download peoples IG content, so download the relative content and upload it on your own page. We found that the best structure for captions are:

• Conversation starter, e,g, Would anyone try this? Who’s fault was this? This guy should not have a license!!!!?
• Credit, e,g, 📸 @onlinesailingacademy ❤️
• Spacers: –
• HASHTAGS: You want 25 hashtags. You should have 5 which are very broad (e,g, sailing, ocean), 10 less broad (e,g, oceanlife, boatsandhoes, bavariaboats, smoothsailing, instasailing), 5 which are very specific (dinghysailing, dinghy racing).

For example, a nice set of hashtags for sailing are:

#sailingyacht #sailingphotography #sailingstagram #sailingday #sailingadventure #sailingpassion #sailing️ #sailinglifestyle #instasailing #lovesailing #dayskipper #yachts #sailingyachts #ilovetheocean #learntosail #skipper #crew #boatlife #boatsboatsboats #sailing #sailinglife #sailingboat #boatlife #newsailors #boatsboatsboats #yacht #dinghy #dinghysailing #sea #ocean

With this structure, you can take the stress out of instagram. Remember, you can spend hours making the prettiest content, but if no one sees it then what’s the point?

On one final thought, to be successful, have a think about how the below applies to your account:

Instagram makes money for peoples engagement. It’s very simple how to be a success on the platform:

1. Your account – engaging content which people like to spend time viewing, liking and commenting.
2. Other accounts – instagram wants you to spend your time engaging, liking and commenting on other people’s content.